Each SDG is connected to several thematic fields, many of them associated with macro policy-making levels. An individual is often unable to intervene directly at these levels. Their actions are limited to a delegation process and it is often a way to avoid taking personal responsibility. For this purpose, we introduce the concept of the “Action Area”.
An Action Area is a specific area of a SDG related to our daily life, in which we can develop actions and achieve progress. The Action Areas identify tools at a personal level that allow us to be proactive and make decisions focused on sustainability.
¹ (Smith-Sebasto & D’Acosta, 1995; Monroe, 2003): a. Civic action (e.g., voting, petition signing) b. Educational action (e.g., looking up information, reading) c. Financial action (e.g., donating money, boycotting a company or product) d. Legal action (e.g., using the legal system to force compliance with environmental law) e. Persuasive action (e.g., advocacy, letter writing) f. Direct behavior i. Making a one-time purchase (e.g., buying an Energy Star appliance or insulating a home) ii. Making a frequent purchase (e.g., consistently buying locally produced goods) iii. Curtailing or ending a certain type of behavior (e.g., driving less) iv. Substituting a new for an old behavior (e.g., biking instead of driving) v. Making a behavior more efficient (e.g., carpooling instead of driving alone).